Layrite Superhold Pomade
Extra Control for the hard to control
An incredible water - based pomade that gives you ultimate control and superb hold for the most demanding, challenging and difficult to manage hair.
Works great on cowlicks. Depending on hair type, use Original in most places and add Superhold for areas that 'stick up or fight back.'
Tame and shape your mustache with its hold that lasts for hours.
Works best for
- Medium to curly, coarse or thick hair
- All lengths from short to long
- High elevation styles
- Messy wet looks for unruly hair
How to use:
Remember: The Drier The Hair, The Higher The Hold!
1. Apply a small amount to palms.
2. Distribute evenly through damp or dry hair and style as desired. The dryer the hair the higher the hold.
3. Use sparingly and add more.
4. Wet comb or fingers and run through hair to restyle.
5. Rinses out easily with water alone.
Benefit: Extra control for the hard to control
Level of Shine: Low-Medium Shine
Level of Hold: High Hold
Hair Texture: Medium to Curly/Coarse/Thick
Scent: Mild Cream Soda
Layrite was founded in 1999 by the talented and charismatic, Donnie Hawley. Having his technique hindered by petroleum-based products, Donnie labored to find a solution.
The end result was a water soluble pomade formulated to 'Hold like wax and wash out like gel.' After one of Donnie's patrons commented that his pomade was the only product that made his hair lay right, a brand was born.
An American Original since 1999
For Barbers By Barbers
We are the barber's choice. A line of men's grooming products created for those in the know. Because Layrite was created by a barber, not a scientist.
Donnie Hawley has spent his entire career developing some of the best Men's Grooming Products available in the market today.